The British Horse Society (BHS) has revealed a refreshed logo and brand identity, marking a significant step in how the charity communicates its mission and values.
The new design features an entwined horse and person’s head, symbolising the close relationship between horse and rider while emphasising inclusivity and connection across the equestrian community. Alongside the new look, the Society introduced the guiding sentiment:
“We champion horse and rider safety, access, education and care, helping every horse and person enjoy that amazing feeling.”
Why the Change?
The BHS explained that the update is about more than aesthetics. The refreshed identity aims to:
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Bring everyone together under a unifying, modern image.
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Communicate the Society’s core pillars of safety, access, education, and care.
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Strengthen recognition across both traditional and digital platforms.
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Reach broader audiences, from long-standing members to newcomers discovering equestrianism.
A Symbol of Progress
The entwined horse-and-human motif reflects the charity’s ethos that welfare, education, and safe access to riding are shared responsibilities. By modernising its image, the BHS is reaffirming its relevance and commitment to supporting the equestrian community in today’s world.
What It Means for Members and the Equestrian Community
For members, supporters, and equestrians nationwide, the new logo signals a fresh, cohesive identity that embodies both heritage and progress. It’s designed to strengthen the Society’s voice as it continues to champion causes that matter: improving safety standards, protecting access to riding routes, delivering education, and prioritising the welfare of horses everywhere.